Complete Distribution Solution Tailored to your needs

Demand and Supply Planning is at the core of our FMCG operations, ensuring the right products are available at the right place and time. We rely on data-driven forecasting and strong coordination across procurement, warehousing, and distribution to ensure seamless operations. Operating in the dynamic markets of Iraq and the Middle East, our agile approach allows us to adapt quickly to changing conditions. This integrated model minimizes stock disruptions, maximizes product availability, and consistently supports our customers’ growth.

Manage and coordinate transportation activities across air, sea, and land to ensure timely and cost-effective delivery. Monitor shipments, track schedules, and collaborate with logistics providers to meet lead times. Handle shipment follow-ups, resolve delivery issues, and ensure all documentation is accurate and compliant.

As a general trading company, we provide integrated solutions, including reliable customs clearance support through a trusted network of accredited agents across Kurdistan Region. We ensure fast and efficient processes through close coordination with our partners and an experienced in-house team that stays fully compliant with all regulations, delivering smooth operations and minimizing delays for our clients.

Warehouses are the backbone of our logistics operations, ensuring the safe storage and smooth flow of goods to customers. Across Kurdistan, we maintain optimal storage conditions, balance inventory, and enhance distribution efficiency. We focus on productivity through efficient space use, accurate order fulfillment, and strong shipping and receiving performance, while continuously monitoring KPIs for improvement.

Ensuring scalable efficient reach for our brands in the market serving our customers partnering for growth with highly skilled and dedicated sales force, delivering best-in-class fundamentals that drive growing sales volume & gaining market share.

Ongoing monitor delivery processes & performance measurement: Order capture, warehouse picking/packing, dispatch, transportation, and final delivery to the customer or retail outlet. Maintaining OTIF >95% consistently above target service levels . delivering the right products, in the right quantities, at the agreed time and location. Meeting SLAs and Delivery KPIs.

Delivering superiority in-store via enabling our well-trained and competent merchandisers to apply the key fundamentals in-store with highest level of excellence boosting our brands shares winning in every category inside every store.